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Let’s reconnect to our cultural roots this World Ethnic Day on 19th June’ 2018


Life is indeed a celebration and what can be more special and unique by celebrating our ethnicity in unison with the entire world keeping the motto alive of unity in diversity. The World Ethnic Day that falls on the nineteenth day of June every year, is the day to reconnect with our traditional and cultural roots and enjoy the true essence of our age-old customs and traditions that have shaped up the life of our forefathers and we are carrying forward their rich legacy.


The world encompasses thousands of ethnic groups each with the special cultural, genetic, linguistic, and social diversity and the era of social media and digitization has brought us all together in unison experiencing each other’s cultures and celebrating it. And this is the main fundamental behind this day, to encourage people of India and all across the world to soak in the realms of their ethnicity and enjoying the experiences for the lifetime.


Ways to celebrate the World Ethnic Day:


• Bring out your ethnic best by adorning the traditional fashion outfits such as Pure Kanchipuram Silk Sarees, salwar suits, anarkalis, lehengas, shararas, and more and have that fashion twirl with your family and friends. Elevate the beauty of your ethnic outfit by adorning the ornaments and accessories that complement the traditional attire.

• Gift a beautiful Kanchipuram Silk Saree or any other ethnic apparel or accessory to your closed ones making them feel special.

• Binge on the ethnic delicacies that your grandmother used to make you savor during your childhood.

• Have an ethnic-themed party at your office or home.


Yes!poho houses an exquisite Saree Collection Online with the pure Kanchipuram silk sarees exclusively designed and weaved through the traditional handloom methods by the authentic weavers giving a boost to the roots and pure ethnicity of India and is building a unique social community of the silk saree lovers. Visit www.yespoho.com now and avail the special benefits on this World Ethnic Day.

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